Tourism Malaysia and Traveloka Collaborate to Promote Malaysia as a Preferred Vacation Destination

Dato’ Zainuddin Abdul Wahab, Managing Director of Tourism Malaysia.

Angelica Chan, Country Manager, Traveloka Malaysia.

Aimed at increasing the number of holiday bookings and supporting tourism recovery efforts, the collaboration comes at an opportune time as Malaysia sees an increase in post-pandemic domestic and regional travel following the lifting of international border restrictions.

KUALA LUMPUR – Tourism Malaysia collaborates with Voyageoka on a smart partnership campaign to promote the country as a top holiday destination.

The four-month campaign, which invites individuals to enjoy Malaysia’s multicultural attractions, scenic spots, diverse cuisine and renowned hospitality, will exclusively leverage Traveloka’s innovative travel and lifestyle platform , which offers one of the most complete, transparent and personalized user experiences in the industry. . The campaign, which ends on December 31, 2022, will also provide travelers with redeemable offers and promotions from Traveloka, to enable them to book a memorable vacation.

Aimed at increasing the number of holiday bookings and supporting tourism recovery efforts, the collaboration comes at an opportune time as Malaysia sees an increase in post-pandemic domestic and regional travel following the lifting of international border restrictions.

The strategic alliance between Traveloka, Southeast Asia’s travel and lifestyle platform, and Tourism Malaysia, also underscores and realizes the national tourism policy’s focus on digitalization. Online campaigns have proven to be the most convenient and popular way to attract consumers, especially today’s sophisticated individuals.

The campaign is also in line with Tourism Malaysia’s 2022-2026 strategic plan, which sees the agency focus on partnerships to promote the use of digital technology. More than that, however, the fully online experience will enable the region’s fast-growing and highly ambitious middle class to book vacations to Malaysia effortlessly and easily, through Traveloka’s core travel offering and range. full of products and services. Malaysia has set a target of 9.2 million international tourist arrivals this year and RM26.8 billion in revenue.

“Forging smart partnerships with industry players is crucial to driving the recovery of the tourism sector. They are the backbone of the industry, and by working with influential brands and unicorns like Traveloka, we are seeing increased tourist arrivals, maximizing resources and elevating our distribution channels to promote Malaysia nationally and regional”, said Dato’ Zainuddin Abdul WahabManaging Director of Tourism Malaysia.

“We are delighted that local travel agents are forecasting a faster than expected rebound in domestic tourism due to more people finding the confidence to travel, with 95% of Malaysia’s adult population fully vaccinated against COVID-19. 19 and new cases decreasing. Tourism Malaysia will continuously work hand in hand with its partners to ensure that domestic tourism demand returns to pre-pandemic 2019 levels by the fourth quarter of 2022.”

“Four main markets have been identified to implement this campaign which are Singapore, Indonesia, Thailand and Malaysia (for the domestic market) with an average booking target of 39,500 over a four-month period starting in September until December 2022.”

Angelique ChanCountry Manager, Traveloka Malaysia, said: “Traveloka has always supported the government’s efforts for the recovery of tourism, and we are extremely pleased to collaborate on this smart partnership campaign with Tourism Malaysia and simultaneously strengthen our position as one of the leading travel and tourism platforms. lifestyle in Southeast Asia.

“Working closely together, we aim to exponentially increase the number of bookings through the many features available on our platform and help local and regional visitors achieve their lifestyle aspirations and needs, whether it’s about enjoying authentic Malaysian cuisine, attractions, wellness and spa, or any other experience that defines our unique country.