The Royal Sonesta advances Sonesta’s global development strategy by responding to high-end market
NEWTON, Mass., November 8, 2022 /PRNewswire/ — Sonesta International Hotels Corporation (Sonesta) today announced that the Royal Sonesta brand is now available as a franchise in the United States. Upscale option perfect for urban and leisure destinations. The Royal Sonesta franchise offering advances Sonesta’s global development strategy by adding a premium brand to Sonesta’s franchise portfolio.
Development Director of Sonesta, Brian Quinnsaid: “The introduction of The Royal Sonesta to our franchise portfolio marks a major step in Sonesta’s evolution as an industry leader. We are excited to create new ways to expand our brands and develop ‘provide franchisees with a diversified portfolio in high-end, , mid-range, extended stay and economy.’
In September 2021, Sonesta Franchising debuted in the United States with a comprehensive franchise services, hotel operations and franchise support platform. It includes 13 industry-leading brands with a wide range of hotel service levels to meet the needs of travelers. Now franchisees can benefit from the ability to franchise The Royal Sonesta, which is redefining premium travel with properties in exciting destinations, gourmet dining options, remarkable meeting and event spaces and premium service. .
Sonesta Head of Marketing and Mark Officer, Elizabeth Harlowsaid: “The Royal Sonesta is inspired by the local environment of each hotel to create innovative spaces with sophisticated design, memorable cuisine and dynamic programming. The Royal Sonesta offers our guests the royal treatment through hospitality elevated that is warm, comfortable and intimate and creates unforgettable moments with a personal touch delivered in a welcoming environment.”
Sonesta is the 8ethe largest hotel company according to Smith Travel Research (STR) with approximately 1,200 properties totaling 100,000 rooms across 16 brands in eight countries. Sonesta owns, manages and/or franchises under The Royal Sonesta; The James, Sonesta Hotels & Resorts; Sonesta Select; Sonesta ES Suites, Sonesta Simply Suites and Sonesta Cruise Collection operating in Egypt, too; Sonesta Posadas del Inca; Hotel RL; Red Lion Hotels; Red Lion Inn & Suites; Signature Inn; GuestHouse Extended stay; Americas Best Value Inn and Canadas Best Value Inn. For more information about Sonesta and its locations, visit franchise.sonesta.com or email [email protected].
Lorie Juliano Sonesta Manager of Communications – Franchise & Development | [email protected]
SOURCESonesta International Hotels Corporation