The latest news on tourism in Los Angeles

Los Angeles is arguably the most popular city in California.

But as travel resumes, where do things stand in the City of Angels?

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We caught up with Adam Burke, President and CEO of the Los Angeles Tourism & Convention Board, at the IPW event in Orlando, Florida to learn more about the current state of travel and tourism in Los Angeles.

The importance of international travelers to Los Angeles is incredibly vital to the destination, Burke said, and the connections made at IPW will go a long way towards recovery.

“Honestly, it’s so good to be back and see this level of participation,” Burke said. “I think after the last few years of being back in person, there’s no substitute for that face-to-face, and for Los Angeles, international visitation is absolutely one of the most critical factors in our recovery. I think if you look back in 2019, we had 31 million overnight visitors and of those 31 million, one in four came from the international market. But if you go a little deeper, even though they made up about 25% of visitor volume, they made up about 67% of all overnight visitor spending. It’s impossible to overstate without the full resumption of international visitation, we won’t see a full economic recovery in Los Angeles. To be back in person with so many attendees, it really shows that we’re starting our comeback story in a big way.

Additionally, Burke noted how domestic travel has set the tone for the current state of tourism in Los Angeles so far.

“We’ve definitely seen home hobbies come back strong,” Burke said. “The best example I can give you is that we already know that for 2022 we are anticipating 92% of visitor demand in 2019. 2019, as a reminder, which capped a consecutive decade of record growth. So to be back at 92% visitor demand is amazing, but it’s still driven primarily by domestic recreation. So we really count on the international market and professional meetings and events to continue to stimulate this recovery. The other thing I should say is that what I love about LA, and it’s been my adoptive home for over thirty years now, is that the experience is constantly evolving. I mean, even during the pandemic you’ve seen this incredible new investment in infrastructure, in new attractions, in these incredible major events, so even if people haven’t been to Los Angeles in a few years they’ll be amazed to see how many new things to do.

Given that the United States has now ended the pre-departure testing rule for anyone traveling to the country, the number of international visits to Los Angeles is sure to soar for the remainder of 2022 and beyond.

Watch the video to see Burke’s full interview as he talks in more detail about all the new things to see and do in Los Angeles.

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