NEW YORK – Governor Kathy Hochul recently announced the start of New York State’s 2022 fall foliage and travel season, highlighted by the return of fall foliage reports from I LOVE NY and a new I LOVE NY broadcast and digital marketing campaign to showcase popular fall activities and attractions.
I LOVE NY is also collaborating with the state’s Heritage Tourism Destinations Network on this year’s Path Through History Weekend, scheduled for October 8-10, which will feature special events at historic sites across the state.
“From colorful foliage and unparalleled natural scenery to breathtaking historic sites and one-of-a-kind state parks, nothing beats New York in the fall,” the governor said in a news release. “During this season, we invite travelers from New York and out of state to plan the perfect fall adventure – whether it’s climbing a peak in the Adirondacks, visiting a vineyard in Long Island or take a stroll along Buffalo’s waterfront – and see what our great state has to offer.”
Fall is one of New York’s most popular travel seasons, attracting visitors from around the world who support local businesses while exploring the state’s unique and diverse communities. To help travelers and foliage enthusiasts plan a fall getaway, I LOVE NY’s weekly foliage reports are released every Wednesday, starting September 14. They are compiled using the I LOVE NY team’s field observations of over 85 volunteer leaf watchers. in the state’s 11 vacation regions.
Observers track color changes in their area, detailing the predominant leaf colors, approximate percentage change, and progression of color change from peak conditions.
The reports also include an interactive foliage map, available on the I LOVE NY website, which tracks weekly changes and progress across the state throughout the season. The map includes recommended foliage viewing locations in each of the state’s vacation regions, as well as examples of peak foliage in a given area and information on popular local and regional attractions. New this year, the interactive foliage map will include an option to filter attractions by category, including food and drink and arts and culture.
“Tourism is a mainstay of New York’s economy, and fall travel is especially vital for family farms and small businesses, which are the backbone of so many communities across the state,” said said Hope Knight, president, CEO and commissioner of Empire State Development, in the release. . “This season provides the perfect opportunity to explore and experience New York’s different regions, each with their own unique fall festivals, offerings and events that invite and welcome everyone.”
Empire State Development Vice President and Executive Director of Tourism Ross D. Levi added, “Every year, New York State becomes a colorful fall wonderland. From our weekly foliage report letting travelers know where colors peak, to interactive maps helping them find attractions and dining experiences, to a running list of heritage events as part of Path Through History weekend, I LOVE NY is happy to provide tools to help customers. take full advantage of one of the longest and most beautiful foliage seasons in the country. We invite explorers from near and far to come be a part of it all and discover an autumn they will fall in love with here in New York State.
I LOVE NY is also launching a new fall marketing campaign to encourage fall travel, which includes a new 30-second spot highlighting some of the many ways to enjoy the season across New York State. The announcement includes family-friendly fall favorites like harvest events at local farms, Halloween attractions, zoos and foliage hikes, plus destinations like the National Baseball Hall of Fame and Museum in Cooperstown and Central Park in New York.
Additionally, I LOVE NY will host a Path Through History weekend October 8-10 to showcase some of the state’s historic and heritage travel sites. The Path Through History initiative uses 14 themes to organize more than 700 sights, attractions, and locations across the state. The website includes maps, a user-friendly list of places organized by theme and region, and an itinerary builder to help people plan their trips. More information about the 2022 Path Through History Weekend is available online at https://www.iloveny.com/things-to-do/path-through-history/path-through-history-weekend/.
Tours in New York State have an economic impact of $85.5 billion and generate enough state and local taxes to save every household in the state more than $1,000 a year. Tourism and hospitality is the state’s third-largest industry, supporting one in 11 private sector jobs.
“Fall is an important tourist season for New York City,” said Cristyne Nicholas, chair of the New York State Tourism Advisory Council, “so the state’s tourism industry really appreciates these efforts to accommodate visitors into the nation’s biggest and best technicolor landscape.
Travelers are encouraged to share their photos of New York State’s scenic foliage on social media using the hashtag #NYLovesFall. Photos submitted to this hashtag have a chance to be featured on the I LOVE NY fall foliage website and official I LOVE NY social media accounts reaching over two million followers. I LOVE NY recently launched a TikTok account to reach an additional audience, complementing its existing accounts on Instagram, Facebook and Twitter.
Thanks to its size and location, New York State traditionally has one of the longest and most colorful foliage seasons in the country. Every weekend from late September through mid-November, part of the state is likely experiencing peak foliage. Fall foliage reports and the interactive map are available at www.iloveny.com/foliage, or toll-free at 800-CALL-NYS (800-225-5697) from anywhere in the United States, within its territories and in Canada.