Malaysia has been ranked among the top five Muslim-friendly travel destinations in the world, according to a new global economic report.
The 2022 State of the Global Islamic Economy (SGIE) report attributed this to the country’s ease of travel and public awareness.
Tourism, Arts and Culture Minister Datuk Seri Nancy Shukri said Malaysia is poised to capitalize on the growth of Muslim-friendly holidays after the pandemic.
“Malaysia is well on its way to preparing tourism industry players for the booming Muslim tourism market. During the pandemic, the Ministry, through its agency Islamic Tourism Center (ITC), has intensified its efforts to train and develop tourism industry players to understand and respond to this market with its needs. unique religious,” she said in a statement.
According to Nancy, ITC has supported the industry in developing standards and guidelines to strengthen the delivery of Muslim tourism and hospitality services.
“The Islamic tourism ecosystem and the branding of Muslim-friendly tourism and hospitality is the way forward as we safely reopen Malaysia’s borders to new and repeat visitors,” he said. she declared.
In the report, Malaysia topped two of the government’s five benchmark dimensions, particularly in governance focused on travel rules and regulations.
The report also notes that the recovery of the Muslim-friendly travel sector will depend on the ability of tourism industry players to seize new opportunities and travel trends.
After the severe impact of the Covid-19 pandemic, Muslim travel spending rose 75.9% last year to US$102 billion (RM430.29 billion) and is expected to reach US$189 billion. US dollars (RM 797.3 billion) by 2025.
Going forward, tourism industry players can expect the demand for personalized travel services and reliance on travel agencies to increase to help travelers navigate their post-travel journey. pandemic and various travel requirements.
ITC Director General Datuk Dr Mohmed Razip Hasan said the agency has identified several measures to bolster the growth of Islamic travel in the country.
“In championing Islamic tourism, one of the narratives we use to engage the industry is that Islamic tourism enhances business growth, environmental awareness and protection, tolerance, integration, appreciation of culture and heritage and more,” he said. focus on Muslim-friendly travel is Penang. More recently, the agency has trained tour guides in rescue techniques.
ITC Director (Research and Training), Nur Alyssa Coraline Yussin, said the course equipped the guides with the skills needed to improve their services in light of the reopening of the country’s borders.
“And it is also a value for our tourists. It’s more reassuring to travel to Malaysia when you know you’re in the safe hands of our Muslim-friendly tour guides,” she said.
The SGIE report is an annual publication published by DinarStandard in partnership with Salaam Gateway, an Islamic economics news and media platform, supported by Dubai’s Department of Economy and Tourism.