Learn how to sell Saudi Arabia

Customers are always looking for the next destinations to explore and travel advisors have the answer with Saudi Arabia. The “Journey Through Arabia” webinar, which took place on September 27, 2022 and was presented by Travel Weekly and Travel Age West is now available on demand.

During the presentation, travel advisors can discover this emerging destination that has opened its doors to the world.


The webinar, moderated by Brigid McDonnell, Director of International Market, Americas for the Saudi Tourism Authority and MaryPat Sullivan, Senior Vice President of Marketing at Northstar Travel Group, the parent company of TravelPulse, defines the Saudi experience for customers and showcases the regions most notable attractions as well as its hidden gems.

Street in Saudi Arabia at night. (photo via Saudi Commission for Tourism and National Heritage)

The 50-minute program also features information on Saudi Arabia’s Vision 2030 and the cultural and societal transformation taking place inside the country.

Saudi Arabia is making significant commitments to tourism and tourism infrastructure in the country, including hotel development, expansion of cruise ports, entertainment offerings, and more.

Old Al Ula, Saudi Arabia
PHOTO: Old Al-Ula, Saudi Arabia. (Photo via ActiveSteve/flickr)

Curious customers may be among the first to experience Saudi Arabia as a leisure destination but, as viewers of the webinar will see, the region has a history dating back to the dawn of human civilization and there are plenty to discover in the country, including archaeological and historical wonders over 10,000 years old. Saudi Arabia has several UNESCO World Heritage Sites and a diverse range of adventures available in every season.

Travel advisors attending the webinar can also find information on a familiarization trip to Saudi Arabia, where they can learn first-hand how this destination is taking off. The trip will take place in December this year.

The webinar is available at this link for the next 12 months.

For more information on Saudi Arabia, visit their tourist hub here.