Global and Chinese industry experts will participate in various panels to discuss the resumption of international travel and the first results of the ITB China Travel Trends Survey.
Berlin/Shanghai – Travel industry professionals in China have expressed a strong desire to have a platform to exchange ideas with industry peers and discuss the future of travel after a series Recent and prolonged stringent epidemic control measures have brought daily life to a standstill in several major cities across China.
While the positive trend of the return of economic activities continues, the organizers of ITB China announced its intention to take the IChina Tuberculosis Industry Meeting (IMU) to the next level, providing a combined offline and online event setting for members of the Chinese community and the China-based travel industry to meet and exchange information and experiences.
The exclusive and compact event format includes an in-person event hosted on September 21, 2022, in Shanghai, and a two-week virtual event period between September 14-28, emphasizing online networking opportunities. face-to-face and brand visibility. as well as global market updates from international experts both at the event in Shanghai and online. All onsite and online sessions will be streamed live and made available on demand for global audiences.
In addition to the European Travel Commission, which will once again have a large brand presence on site, many destinations have already confirmed their participation, such as Austria, Catalonia, Finland, France, Germany, Ireland, Israel, Portugal, Spain, Tahiti and Switzerland. with Graubünden, Laax and Zurich.
Several IMU newcomers are also making their Industry MeetUp debut which launched its first edition in 2020, including Croatia, Los Angeles, the Netherlands, Sarawak, Taipei and the UK.
“The Chinese market remains of paramount importance for European tourism with impressive growth potential for the years to come. European destinations are ready and awaiting the restart of travel between China and Europe once the situation permits,” said Mr. Eduardo SantanderExecutive Director of the European Travel Commission.
“Regarding the future resumption of travel, we believe that now is the right time to invest and prepare for the resumption of outbound travel in China. European destinations and the ETC China chapter maintain our active presence in China and are excited to participate in the next ITB China event in September. This will be a great opportunity to maintain our close ties with the local tourism industry and contribute to Europe’s strong positioning as a preferred travel destination for Chinese tourists. .Santander adds.
The in-person event in Shanghai offers direct on-site networking and networking activities, a discussion and presentation lounge as well as an exclusive networking dinner to connect with high-level market players in a relaxed atmosphere. Meanwhile, the online event will also provide a hub for content sessions during its two weeks, so attendees on-site and online will gain insight into international travel experiences and learn about key drivers of competitiveness in the post-pandemic era of the Chinese. and international industry experts through executive interviews, keynotes, expert dialogues and panel discussions.
In addition, ITB China will conduct a comprehensive travel trend survey of its extensive database of buyers and selected international industry representatives. The survey results and analysis of expert contributions during the MeetUp will be incorporated into the ITB China 2022 Travel Trends Report. The report will be released after the conclusion of the whole event, presenting new challenges and opportunities arising from the changing mindsets of Chinese and international travelers.
Another highlight of IMU are the new customizable and interactive mini-sites which are presented to event sponsors to promote and highlight selected products, news, events, surveys or market activities to Chinese online shoppers. Selected content can then be linked to incentive points for buyers that are included in the chosen referral package. A transparent activity report and buyer leads collected will be made available after the event, providing supporting sponsors with a measurable result.