The U.S. Virgin Islands and the Florida-Caribbean Cruise Association (FCCA) have entered into a 2023 partnership that includes the strategic development of its resources to help guide the islands in growing its cruise tourism industry.
The FCCA represents the interests of destinations, cruise lines and industry stakeholders. The deal will focus on increasing the economic impact of island cruises, including increased cruise appeals, new experiences, job creation and promotion of the destination through travel agents and promotional material.
The FCCA Executive Committee, which includes presidents and other individuals in key leadership positions in the association’s member cruise lines, including Oceania, Holland, Carnival and many others, will be able to collaborate with the US Virgin Islands to achieve these goals.
“We are grateful for the support of the U.S. Virgin Islands throughout the pandemic, with this historic agreement further proof of their dedication to cruise tourism, and we couldn’t be more excited to return the favor to the confidence they have shown in us and the industry by maximizing their benefit from the sector,” said Michele Paige, President of the FCCA. “Through this agreement, the U.S. Virgin Islands will have the full commitment of the FCCA to deliver on destination initiatives, including supporting the private sector and helping all residents thrive through the economic impact the industry brings. .”
The US Virgin Islands are positioned for growth in the cruise industry. According to the 2018 “Economic Contribution of Cruise Tourism to Destination Economies” report, the islands generated $184.7 million in cruise tourism spending, with $77.9 million in total employee wage income over the past year. of the Caribbean cruise year spanning 2017-2018.
“The U.S. Virgin Islands celebrates its steadfast partnership with the FCCA and its member lines,” said USVI Tourism Commissioner Joseph Boschulte. “Strategic marketing and collaborative programs promoting the appeal of the cruise industry and our awe-inspiring islands should provide the Territory with a springboard for a rapid recovery, as we enter the endemic phase of Covid-19.”