Tiffin, Ohio— Destination Seneca County received recognition for its achievements in marketing and advertising at the Ohio Travel Association’s RUBY Awards, held Thursday at the Kalahari Resorts and Conventions in Sandusky, Ohio.
Destination Seneca County received an award in the Targeted Marketing Campaign category for its Seneca County Geo Trail, the only geocaching trail in northwest Ohio. Bryce Riggs and Marisa Stephens of Destination Seneca County accepted the award.
This is the first time in Destination Seneca County’s organizational history to be recognized at the state level for its efforts.
The Ohio Travel Association’s RUBY Awards recognize excellence in Ohio’s hospitality and tourism industry for its advertising, marketing and public relations efforts.
In this year’s competition, the Recognizing Uncommon Brilliance Yearly (RUBY) awards had 183 entries. The awards, sponsored by Ohio Magazine, were presented at the Ohio Conference on Travel, the state’s largest conference for travel industry professionals.
Geocaching is an outdoor treasure hunt that uses a Global Positioning System (GPS) and online clues to help participants find hidden caches or containers. Destination Seneca County, in partnership with Geocachers Anonymous, launched Northwest Ohio’s only geocaching trail in September 2021.
Since the trail’s launch, over 165 geocachers have hiked the trail and traveled over 20,800 miles to Seneca County to do so. Destination Seneca County is currently working on a new interactive geocaching trail for 2023 that will feature a new theme, caches, and locations.