Actress Jane Lynch stars and directs new ‘Middle of Everything’ tourism campaign in Illinois – NBC Chicago

Illinois Governor JB Pritzker announced the launch of a new tourism campaign dedicated to helping showcase the state’s culture, food and history, featuring Golden Globe-winning actress Jane Lynch directing and starring in the commercial series.

According to a press release, the “Middle of Everything” ad series is designed to help boost tourism in the state, which has taken a hit during the COVID-19 pandemic.

“We are thrilled to partner with Jane Lynch of Illinois, our state’s perfect ambassador, in this new tourism campaign,” Pritzker said in a statement. “As tourists prepare for a busy summer season, we welcome visitors from near and far to find themselves in the middle of all that Illinois has to offer.”

According to the release, Lynch will serve as a “tour guide” in the ads, showing attractions in Chicago, Springfield, Shawnee National Forest, Pontiac and more.

The Route 66 Hall of Fame and Museum, the Cozy Dog Drive-In, the Garden of the Gods and several Chicago landmarks will all make appearances in the ads, which will air in 20 markets across Illinois and in seven neighboring states.

Some ads will also air on cable networks nationwide, officials said.

“I’ve loved every minute of working on this project to promote tourism in my home country, and I’m so proud to see it finally come to life,” said Lynch, who is making her directorial debut with the advertising. “I am grateful for Governor Pritzker’s enthusiasm and support for this new Illinois Tourism marketing campaign.”